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Using Social Media to Promote Your Business

Market Your Small Creating Fresh, Unique Content

Content can be anything, whether it’s an article, a video, an image, an infographic, a downloadable file, or even an online game. With so many varied forms of content, there are endless options to create new content. The important thing to remember is that fresh and unique content is key to superior rankings.

The goal with fresh content is to show search engines that your website is not just a static, unchanging site, but a growing resource of content. Search engines award websites with fresher content a higher ranking, so it is in your best interest to keep adding fresh content on a consistent basis.

One of the best ways to add fresh content is to start a blog. One of the reasons blogs have become so popular is because blog content management systems make adding content very simple. Blogs can be used to discuss industry news or issues, announce products, educate visitors, handle public relations issues, reach out to customers, or convey anything relevant about the website to visitors.

Creating blog content based on your keyword list, including long-tail keywords, is a great way to ensure a long-term, dependable, and consistent presence in the search engines. This is done by creating new blog posts (pages), using keywords as a part of the topic of the page and the page title, and then adding well written content with the keyword(s) included naturally.

Social Factors

Today businesses are finding social networking websites helpful in developing authority. Regular information posted to these social sites like Twitter and Facebook can generate authoritative links as content is shared. The more a “tweet” from your Twitter account is shared by others on Twitter, or by your friends on Facebook, the more authority you can gain from the search engines as they see your followers consider you an expert.

Videos, images, and infographics are ways to generate more social networking with your brand or product. Creating these types of media makes it easy for users to share them with others, making it possible for one image or video to be shared across networks of people quickly. Social networking sites such as Pinterest.com are making sharing of these types of media fun and simple, all the while generating more traffic and authority for site owners. Videos posted to Youtube.com also have the benefit of showing up quite regularly, and often more quickly, in search engines.

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